A logo is one of the most important decisions you can make for your business. It needs to sum up your brand in a quick visual representation. It’s usually a good idea to create your logo before you create your website, and any promotional materials
How To Create A Logo
Creating a logo can be as simple and as complicated as you want it to be. There are a few things you should think about before doing anything else. You need to think about what your business is, who your target market is, and what you want your brand to represent. For example, if the words you want people to associate with your brand are natural, simple, and organic, then a logo with bright colors, and many design aspects is not the right one.
You can hire a graphic designer to create your logo, or you can do it yourself. There are a number of free design resources online that can help you create a logo. Try one like logocreator.io. It’s completely free, and has all the functionality you need to make the perfect logo for your business.
Why You Need A Logo
Here are a few reasons why you need a logo for your business.
1. First Impressions
Your logo is actually one of the first things your potential customers see. It’s part of what makes the first impression of your business. Customers respond better to a well-designed logo. You have time to build up a reputation, but you can’t redo a first impression.
2. It Looks Professional
A well-designed logo instantly gives your business credibility, and a professional look. Even if your business is brand new, a logo can give the impression that you know what you’re doing. Consumers expect trust-worthy, credible business to have a logo. In fact, studies have shown that customers not only expect businesses to have a logo, but that they can have an emotional connection to the logo.
3. It Tells People Who You Are
The logo is pretty much the starting point of building your brand. It’s not the entire brand, but it goes a long way to telling potential customers who you are and what you do. Your logo should embody the words, thoughts and feelings you want your customers to have when they think about your brand.
4. It Gives Continuity
A logo can, and should be used across all your media, both online and offline. Your website, social media, and any printed promotional material you may have. Your logo, the design and the colors you use all act together to create a feeling of continuity for your customers.
5. It Visually Sets You Apart
Your logo will be one of the things that sets you apart from your competitors. There are many other things that set you apart but your logo will be one of the first things that your customers see. Having a good logo can mean the difference in them being one of your customers, or one of your competitors.
6. Design Is Important Too
It isn’t just having a logo that is important. The design and colors that you choose for your logo are also important. A study showed that around 80% of customers believe that color is part of what boosts brand recognition. Many businesses look at things like color psychology when they’re choosing colors for a logo. They look at the meanings, and feelings that certain colors can evoke before choosing them for their logos.